social desk
An ongoing, social-first operating model built to support modern brand presence.
Social media operations, managed end to end.
The Social Desk is Mixto’s ongoing social media management and operations offering.
It defines how a brand plans, publishes, and maintains its presence across social platforms day to day.
This is where social becomes structured, consistent, and intentional — not reactive.
WHAT IT IS
A dedicated system for managing social media at scale.
The Social Desk oversees the operational side of social, from planning and scheduling to publishing and engagement, ensuring content goes live consistently and in alignment with brand direction and business priorities.
It is designed to support the realities of always-on content without losing clarity or control.
WHY IT EXISTS
Social media requires daily attention, not occasional bursts.
Without a clear operating structure, brands struggle to stay consistent, respond in real time, or maintain quality as output increases. The Social Desk solves this by creating a reliable framework for execution and management.
This is how brands stay visible, active, and relevant between launches, campaigns, and cultural moments.
WHAT IT INCLUDES
• Content calendars and editorial planning
• Posting, scheduling, and platform management
• Community engagement and ongoing moderation
• Content coordination across teams and initiatives
• Ongoing oversight to ensure consistency and alignment
The Social Desk is how Mixto runs a brand’s social operations day to day. Strategy is translated into structure, and content is managed with intention.
