OUR STORY

Mixto was created in response to how brands actually work today.

After years spent inside luxury, beauty, and high-growth brands, it became clear that the challenge was not creativity alone. The brands leading today are deeply creative, constantly producing, and highly visible. The gap was how that creativity connected to strategy, and how both carried forward over time.

Content without strategy loses direction. Strategy without content never reaches the market. One does not work without the other.

Mixto was built to connect them.